I help heart-centered women coaches and spiritual healers nail their messaging, marketing, and infrastructure so they attract consistent clients and income.
Bonjour! My name is Crystal Lynn Bell.
Every woman who comes to coaching arrives carrying a life. She has survived things, healed things, and learned things the hard way, and that experience is the reason she wants to help other women. Badass Butterfly Alchemy exists to bring the whole woman into her business, so that her past becomes the foundation of what she builds and not something she leaves at the door.
I work with spiritual and heart-led women, and I help them find the gold their lives have produced, the wisdom that comes from the alchemy of their challenges and obstacles. Together we untangle her wild and wonderful stories and turn them into her messaging, her offerings, her branding, and her philosophy. Then we build the systems around them, so that her work reaches the people it is meant for and brings her consistent clients and income every month.
A story without structure stays a story, and a structure without her story has nothing of her in it. Badass Butterfly Alchemy is vital because it works: it takes a woman's story and builds it into a real business with real infrastructure.
Spiritual women who want it built properly, with them.
I serve spiritual women coaches and healers who know what their businesses need and want someone to build it properly with them. Some are just beginning, some have started and are finding it difficult, and some are ready to scale.
I have been doing this work since 2011, and more than 800 women have come through it. You can trust me because I work with each woman individually and customize her messaging, her offer, and her systems to her business, instead of handing her a template.
After the setup, you are not left on your own, because the community, the group support, and ongoing maintenance are there if you want them.
You will find all you need in Badass Butterfly Alchemy if you recognize yourself in one of three places.
You are new and not yet certified. You feel called to coach, and you carry a lifetime of experience, but you do not know where to begin. You have the gold and no way yet to shape it into something people can find and choose. You are looking for a soulful path to certification.
You are coaching, but you find the business side challenging. The coaching comes naturally to you, but your message is unclear, your offers do not quite land, and your tools are scattered, so clients arrive inconsistently. You know what you need, and you want someone to build it with you.
You are coaching and ready to scale. Your business works, and you are ready for more. You want launches, systems, and visibility that can carry a larger business with the steadiness you have already built.
Wherever you are, the work is the same: to bring all of you into your business and to give it the structure that keeps it going.
I call my suite of offers for coaches and healers The Divine & Wealthy Atelier.
An atelier is a workshop where a craftsperson makes something by hand, with attention to every detail, and that is how I work with you. Nothing is rushed, nothing is generic, and everything is made with care. In the Divine & Wealthy Atelier, your heart as a coach comes forward first.
In The Divine & Wealthy Atelier...
We get you clear on your messaging and your offer, and we settle your pricing so that you charge what your work is worth. We shape your marketing and your social media so the women who need you can find you, and I teach you how to launch, so that your work enters the world with a plan behind it.
Your technology is built with grace and ease. I do not believe a coach should have to become a technology expert, and you will not have to. You stay in your zone of Divine Genius, where you do your best work, and Team Badass Butterfly does the heavy lifting on the architecture of your business.
It is more than technology, though. It is the whole strategy. I build business plans, launch plans, and educational strategies, and I help you architect your entire business so that it functions like the work of a professional. My team becomes your team, and I do the hard work of managing and training them, so you have skilled hands around you and none of the burden of directing them.
This is what it is like to work with me: you bring the gift, and we build everything that makes it real and usable in the world.
More Ways to Connect
Here are three more ways to join the world of Badass Butterfly Alchemy.
The Spiritual Business Hour
Every weekday at 2:00 PM Pacific, I go live to share how to build a soulful business.
The Spiritual Business Hub
Our community on Facebook is where spiritual, heart-led women who are building businesses gather.
Download Badass Butterfly's 6-Figure Coaching Business Roadmap
A download that maps the infrastructure a six-figure business is built on, so you can see what you already have in place and what your business still needs.
Each is a way to begin, and you can start with whichever feels right to you today.
Come and talk with me.
A strategy call is a conversation, not a sales pitch. We'll look at where your business is now, where you long for it to be, and the one true next step that gets you there. No pressure. Just clarity, and the beginning of your alchemy.
The Free Tech Audit
List the tools you're using now and what they cost you. I'll help you see a better way — one that frees your time, your money, and your energy for the work only you can do.
Start the Tech Audit